As you might have heard by now, AdJab is shutting down effective today. This is, of course a sad day for all of us on the AJ team but all good things, I suppose, must come to an end. In order to give the site the send off it deserves I've asked the guys who are currently on that team to write out their thoughts below.

As for myself, I'd just like to say that writing for AdJab, something I started doing back in May of 2005, has been an absolutely great experience. It went from something that I did just for a lark to a project that I felt deeply passionate about and, to some extent, responsible for. I've gotten to know some great people and have hopefully created some content that has provoked thought, upset a couple of status quos and been entertaining and informative to read. Those have, at least, been my goals.

Not only have the men and women writing for AdJab been an asset, but the site would not have been half as strong as it was without it being part of a larger ad/marketing/PR online community. The folks behind sites like AdRants, Jaffe Juice, AdFreak, Beyond Madison Avenue, ClickZ, MediaPost, MarketingVox and, literally, countless others have been neighbors, collaborators, critics and friends to AdJab. If one can be judged by the company one keeps than I think AdJab measures up against any site on the 'net.

Oh, and can I just say, "HE'S CUT!!!! THE RUSSIAN IS CUT!!!"

-- Chris Thilk

Wow, tough decision here, on whether to have fun, AdJab style, or get all sniffly about the situation. From back in 2004, when the idea came up to build AdJab and try and develop a community around advertising-related content, until now, I think that this crew has done just as good a job, if not a better one, in some cases, than a lot of folks who are writing in the same space in that they've tried to bridge the gap between folks in the industry (or related ones) making fun of themselves and their cohorts over to what the average person who watches, sees, or listens to advertising has to say.

I'm happy to have been a part of it from day one, and be responsible for messing up someone's launch campaign (sorry, don't put Easy Buttons on your nationally known websites if you don't want people talking about them), been able to successfully go after marketing efforts that I thought were an abject failure, and get to take part, along with Chris Thilk, in interviews on AOL's Sports Bloggers Live, about advertising, even after spending an entire day drinking beers and writing blog entries about advertising. You just can't beat that. So, so long, dear AdJab readers, and we'll see you on the flipside, or something like that.

-- Tom Biro

Continue reading One Final Jab

Permalink | Email this | Linking Blogs | Comments