He is the Frito Bandito

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What I love about this old Fritos Corn Chips commercial is that it actually portrays Mexicans accurately. Every single Mexican I've ever worked with, dated or befriended would never dare to go outside without their giant sombrero, guns and bullets.

I kid, of course. Still, the Frito Bandito was a cool little ad character, and not unlike the Trix Rabbit, he wasn't against stealing to get the food he craved. The character was designed by animation legend Tex Avery (creator of Bugs Bunny and Daffy Duck, among others) and voiced by Mel Blanc. The Bandito stuck around for awhile, but protests from groups angry over the stereotype eventually drove the character into obscurity.

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